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Ownership and primary reason for TV or streaming sports subscription by income
The survey contrasts sports subscription ownership and soccer-driven motivation between low earners below 3,000€ and top earners above 4,000€.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey date
Survey date
08/05/2022
Survey country
Survey country
Germany
Sample
Sample
n=464 low earner (<3,000€*), compared to n=266 top earner (>4,000€*) among n=1,033 interested in sports; *net household income
Question
Question
Do you have a TV or streaming sports subscription (Sky, DAZN etc.)? (aided answers)