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Potential for increasing the appeal of cycling in a country comparison
The survey contrasts what would grow cycling appeal in the USA vs. Germany — from innovative race formats and streaming production to athlete stardom.
The survey contrasts what would grow cycling appeal in the USA vs. Germany — from innovative race formats and streaming production to athlete stardom.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/30/2025 - 06/15/2025
Survey country
Survey country
Germany, USA
Sample
Sample
n=2,358 people who are not very interested or not at all interested in cycling, of whom n=1,176 are from the US and n=1,182 are from Germany
Question
Question
What aspects would have to change to make cycling more interesting for you? (Multiple answers possible; aided responses)