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Preference for products from partners of the 2024 Olympic Games over other manufacturers over time
The time series tracks how purchase preference for 2024 Olympic Games sponsors shifts across two waves — from July to September 2024.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
07/15/2024 - 09/09/2024
Survey country
Survey country
Germany
Sample
Sample
n=2,059 people interested in sports (top 2 on 4-point scale), on 07/15/2024 (n=1,032) and on 09/09/2024 (n=1,027)
Question
Question
When you think about the products of partners and sponsors of the Olympic Games. How likely is it that you prefer these products over other manufacturers/companies (for the same price and performance)?