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Product preference of partners of the 2024 Olympic Games in a country comparison
The survey compares Olympic sponsor product preference across Germany and France — segmented by sports-interested adults vs. athletics fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/06/2024 - 12/09/2024
Survey country
Survey country
Germany, France
Sample
Sample
n=2,059 people interested in sport (top 2 on 4-point scale) from Germany: n=1,027, of which n=194 are athletics fans (top 1 on 4-point scale) and from France: n=1,032 people interested in sport, of which n=230 are athletics fans (top 1 on 4-point scale)
Question
Question
When you think about the products of partners and sponsors of the Olympic Games. How likely is it that you prefer these products over other manufacturers/companies (for the same price and performance)?