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Preferred product categories for sports-related Christmas gifts
The survey breaks down how sports gift preferences diverge across generations — apparel and fan merchandise vs. wearables and nutrition among Gen Z and Best Agers.
The survey breaks down how sports gift preferences diverge across generations — apparel and fan merchandise vs. wearables and nutrition among Gen Z and Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/16/2025 - 12/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,168 people interested in sport (top 2 on 4-point scale), including n=405 Gen Z and n=341 Best Agers 55+
Question
Question
When you think of sports gifts during the Christmas season, what type of product comes to mind first?