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Preferred purchase of products from sponsors/partners over products from other manufacturers among fans of selected sports
The survey compares sponsor purchase preference across soccer, handball, basketball, volleyball and ice hockey fans — with basketball fans standing out.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
08/05/2022
Survey country
Survey country
Germany
Sample
Sample
n=548 soccer fans (top 1 on 4-point scale), compared to n=147 handball fans, n=124 basketball fans, n=113 volleyball fans, n=143 ice hockey fans
Question
Question
When thinking about products from sponsors/partners, how likely is it that you would prefer these products over products from other manufacturers when making a purchase (given the same price and performance)? (aided answers)