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Preferred ways of consuming sports content in selected target groups
The survey contrasts how sports content consumption differs across Television, social media and streaming — between the total sample, females and Gen Z.
The survey contrasts how sports content consumption differs across Television, social media and streaming — between the total sample, females and Gen Z.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
02/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=562 people interested in sports (top 2 on 4-point scale) in comparison with n=496 female and n=169 Generation Z
Question
Question
You have indicated that you are interested in sport. How do you mainly consume sports content? (multiple answers possible; aided answers)