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Price perception and willingness to pay for streaming subscriptions
The survey breaks down where consumer price tolerance for streaming subscriptions shifts — from "too cheap" below €10 to rejection above €50.

The survey breaks down where consumer price tolerance for streaming subscriptions shifts — from "too cheap" below €10 to rejection above €50.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/23/2025 - 09/24/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,456 people interested in sport (top 2 on 4-point scale)
Question
Question
If you think about your monthly expenses for all streaming subscriptions together: What amount would be...