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Purchase and test frequency of products at running events over time
The survey tracks how on-site purchase and product-testing behaviour at running events has shifted between 2025 and 2026.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/11/2025 - 06/16/2026
Survey country
Survey country
Germany
Sample
Sample
A total of n=418 people interested in running (top 2 on 4-point scale) who actively participate in running events, of whom n=190 people interested in running in 2025 and n=228 people interested in running in 2026
Question
Question
If you take part in running events, do you also buy running products on site at the events?; Do you use test opportunities at the running events to try out new products?