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Reason for the last download of a retailer or brand app in a target group comparison
The survey differentiates why users downloaded retailer or brand apps last — contrasting Young, Best Ager, and brand loyalist motivations.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/08/2026 - 09/10/2026
Survey country
Survey country
Germany
Sample
Sample
n=2,307 total population surveyed, who have installed at least one app from a retailer or brand, with n=1,813 people interested in sports (top 2 on 4-point scale), of which n=205 Young (up to 25 yrs.), n=387 Best Ager (55+ yrs.) and n=229 brand loyalists
Question
Question
What prompted you to download a retailer or brand app most recently? (multiple answers possible; aided answers)