Reasons for not installing retailer and brand apps

The survey breaks down why consumers avoid retailer and brand apps — from browser preference and storage concerns to data protection and marketplace loyalty.

PREMIUM

Source

ONE8Y

Survey period

09/08/2026 - 09/10/2026

Survey country

Germany

Sample

n=137 total population surveyed, who have not installed an app from a retailer or brand

Question

Why have you not installed an app from a retailer or brand? (multiple answers possible; aided answers)

More Statistics

Reasons for deleting retailer and brand apps in a target group comparison view
Required brand familiarity for installing a brand app in a target group comparison view
Number of retailer and brand apps installed on the smartphone in a target group comparison view
Preferred purchasing channels in a target group comparison view
Willingness to follow brands in their own apps in an age comparison view

Database statistics

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Reasons for not installing retailer and brand apps

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

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