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Role of pricing and maximum willingness to pay for the next bike
The survey breaks down how price sensitivity and willingness to pay are distributed among bicycle buyers — from under €1,000 to over €10,000.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/21/2025 - 08/22/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,126 people interested in cycling (top 2 on 4-point scale)
Question
Question
How important is price to you when buying a bicycle? What is the maximum price you would pay for your next bicycle?