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Trust in workwear brands through sponsoring and public visibility in a target group comparison
The survey compares how workwear sponsorship shapes brand trust across soccer, handball, basketball fans and decision-makers.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
03/14/2026 - 03/16/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,544 total population surveyed, with n=1,272 people interested in sports (top 2 on a 4-point-scale), n=1,088 people interested in soccer (top 2 on a 4-point-scale), n=638 people interested in handball (top 2 on a 4-point-scale), n=652 people interested in basketball (top 2 on a 4-point-scale) and n=354 decision-makers for workwear
Question
Question
Do you trust a workwear brand more when it actively sponsors or is publicly visible (e.g. at sports events)?