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Acceptance of fast food sponsorship in sports by budget responsibility
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/24/2026 - 08/26/2026
Survey country
Survey country
Germany
Sample
Sample
n=484 budget co-deciders, compared to n=179 final budget deciders and n=444 respondents with no budget responsibility, among n=942 respondents in employment
Question
Question
How appropriate do you consider it when fast food brands sponsor sports – for example clubs, leagues or major events?