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    Attitudes towards sports sponsoring versus classic advertising

    The survey quantifies how soccer fans weigh sports sponsoring against classic advertising — across credibility, honesty, acceptability and club support.
    PREMIUM

    Source

    Source

    ONE8Y

    Survey period

    Survey period

    04/28/2026 - 04/29/2026

    Survey country

    Survey country

    Germany

    Sample

    Sample

    n=2,100 people interested in soccer (top 2 on 4-point scale)

    Question

    Question

    To what extent do you agree with the following statements?

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