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Attitudes towards sports sponsoring versus classic advertising
The survey quantifies how soccer fans weigh sports sponsoring against classic advertising — across credibility, honesty, acceptability and club support.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
04/28/2026 - 04/29/2026
Survey country
Survey country
Germany
Sample
Sample
n=2,100 people interested in soccer (top 2 on 4-point scale)
Question
Question
To what extent do you agree with the following statements?: Sponsorship seems more credible to me than classic advertising.; I often perceive advertising as dishonest or exaggerated.; I find sponsorship in sports more acceptable than classic advertising.; I generally think it is good when companies financially support sports clubs.