Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Avoidance of rival-club sponsors in a league comparison
The survey compares rival-sponsor avoidance across Bundesliga fans, 2. Bundesliga fans and fans following both leagues.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/15/2026 - 05/17/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,512 people interested in soccer (top 2 on 4-point scale), with n=344 Bundesliga fans, n=64 2. Bundesliga fans and n=1,058 fans of both leagues
Question
Question
To what extent do you agree with the following statement: 'I deliberately do NOT buy from brands that sponsor a rival or a club I dislike.'