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Brand fit of FC Schalke 04 with a workwear Brand
The survey measures how well a workwear brand fits FC Schalke 04's identity — comparing soccer fans broadly against Schalke sympathisers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/09/2026 - 06/10/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,022 people interested in soccer (top 2 on 4-point scale), with n=104 Schalke 04 sympathisers
Question
Question
To what extent do you agree with the following statements? FC Schalke 04 stands for down-to-earth values and honest hard work (working-class mentality).;The topic of craftsmanship and workwear fits the identity of FC Schalke 04.; A workwear brand is a good fit as a partner for FC Schalke 04.