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Perception of key brand attributes of Blåkläder
Source
Source
ONE8Y
Survey period
Survey period
06/09/2026 - 06/10/2026
Survey country
Survey country
Germany
Sample
Sample
n=228 people, who are aware of Blåkläder as a brand, with n=208 people interested in sports (top 2 on 4-point scale) and n=176 people interested in soccer (top 2 on 4-point scale)
Question
Question
To what extent do you agree with the following statements about Blåkläder? Blåkläder is a high-quality brand.; Blåkläder stands for durable and long-lasting clothing.; I find Blåkläder likable.; Blåkläder is a modern, contemporary brand.; Blåkläder fits to a club like Schalke 04.