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Channels with the greatest influence on brand choice in a country comparison
The survey contrasts how social media, personal recommendations, classic advertising and gaming diverge as brand drivers in Germany vs. the USA.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/02/2026 - 06/10/2026
Survey country
Survey country
Germany, USA
Sample
Sample
Total n=2,680 people interested in sports (top 2 on 4-point scale) from Germany (n=1,252) and the USA (n=1,428)
Question
Question
Which channel / type has the greatest influence today on which brands you buy or like?