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Channels for discovering one's own favorite brand in a country comparison
The survey compares how consumers in Germany and the USA first discovered their favorite brands — from social media and TV to gaming and live sports.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/02/2026 - 06/10/2026
Survey country
Survey country
Germany, USA
Sample
Sample
Total n=1,614 people interested in sports (top 2 on 4-point scale) with a personal favorite brand from Germany (n=736) and the USA (n=878)
Question
Question
Through which channels did you originally discover your current favorite brands? (multiple answers possible; aided answers)