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Effects of Lidl's sponsoring activities in cycling on the willingness to buy at Lidl over time


The survey tracks how Lidl's cycling sponsorship affected purchase intent between June 2024 and July 2026 — across four response categories.
FREE

Source

Source


ONE8Y

Origin

Origin


Survey period

Survey period


06/21/2024 - 07/20/2026

Survey country

Survey country


Germany

Sample

Sample


Total n=1,417 people interested in cycling (top 2 on 4-point scale), with n=940 in June 2024 and n=477 in July 2026

Question

Question


Does Lidl's sponsorship/partnership in cycling increase your personal willingness to shop there more often?

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