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Effects of Lidl's sponsoring activities in cycling on the willingness to buy at Lidl over time

The survey tracks how Lidl's cycling sponsorship affected purchase intent between June 2024 and July 2026 — across four response categories.
FREE
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
06/21/2024 - 07/20/2026
Survey country
Survey country
Germany
Sample
Sample
Total n=1,417 people interested in cycling (top 2 on 4-point scale), with n=940 in June 2024 and n=477 in July 2026
Question
Question
Does Lidl's sponsorship/partnership in cycling increase your personal willingness to shop there more often?