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Effects of Lidl's sponsoring activities in cycling on the willingness to buy at Lidl
Source
Source
ONE8Y
Survey period
Survey period
06/21/2024 - 06/23/2024
Survey country
Survey country
Germany
Sample
Sample
n=950 people interested in cycling (top 2 on 4-point scale), compared to n=500 people who favor Lidl as a supermarket chain
Question
Question
Does Lidl's sponsorship/partnership in cycling increase your personal willingness to shop there more often?