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Impact of sponsorship on purchasing behavior in a league comparison
Source
Source
ONE8Y
Survey period
Survey period
05/15/2026 - 05/17/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,512 people interested in soccer (top 2 on 4-point scale), with n=344 Bundesliga fans, n=64 2. Bundesliga fans and n=1,058 fans of both leagues
Question
Question
To what extent do you agree with the following statements: