Impact of sports visibility on the perception of car brands

Source

ONE8Y

Survey period

08/22/2025 - 08/24/2025

Survey country

Germany

Sample

n=1,430 people interested in sport (top 2 on 4-point scale), n=1,223 people interested in handball (top 2 on 4-point scale), n=758 people interested in basketball (top 2 on 4-point scale), n=750 people interested in handball (top 2 on 4-point scale), n=608 people interested in cycling (top 2 on 4-point scale)

Question

Does it influence your attitude towards a car brand if it is visible in sport (e.g. sponsoring, partnerships)?

More Statistics

Perceived sports sponsorship activities of car brands view
Fit of selected automobile manufacturers as a sponsor/ partnerto the German Football Association (DFB)view
Fit of selected automobile manufacturers as a sponsor/ partner to the sport of golf view
Fit of selected automobile manufacturers as partners/ sponsors for the sport of golf view
Aided brand awareness and usage of selected automakers involved in the sport view

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Impact of sports visibility on the perception of car brands

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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