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Impact of sports visibility on the perception of car brands
The survey measures how car brand perception shifts with sports visibility — across soccer, basketball, handball and cycling fans.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
08/22/2025 - 08/24/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,430 people interested in sport (top 2 on 4-point scale), n=1,223 people interested in handball (top 2 on 4-point scale), n=758 people interested in basketball (top 2 on 4-point scale), n=750 people interested in handball (top 2 on 4-point scale), n=608 people interested in cycling (top 2 on 4-point scale)
Question
Question
Does it influence your attitude towards a car brand if it is visible in sport (e.g. sponsoring, partnerships)?