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Importance of brand authenticity when choosing sports-related Christmas gifts
The survey compares how brand authenticity shapes sports gift decisions across Interested in Sport, Gen Z and Best Ager 55+ segments.
The survey compares how brand authenticity shapes sports gift decisions across Interested in Sport, Gen Z and Best Ager 55+ segments.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/16/2025 - 12/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,168 people interested in sport (top 2 on 4-point scale), including n=405 Gen Z and n=341 Best Agers 55+
Question
Question
When choosing a sports-related Christmas gift, how important is it to you that it comes from an authentic and credible sports brand?