Login to the account
Exclusive statistics
For unrestricted access you need one of our packages:
- Basic
(0 remaining views)
- Advanced
(0 remaining views)
- Expert
(0 remaining views)
- Sprint
(0 remaining views)
Importance of brand authenticity when choosing sports-related Christmas gifts
Source
Source
ONE8Y
Survey period
Survey period
12/16/2025 - 12/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,168 people interested in sport (top 2 on 4-point scale), including n=405 Gen Z and n=341 Best Agers 55+
Question
Question
When choosing a sports-related Christmas gift, how important is it to you that it comes from an authentic and credible sports brand?