Importance of emotional advertising for brand interest, purchase triggers, and willingness to pay

Source

ONE8Y

Survey period

11/10/2025 - 11/11/2025

Survey country

Sample

n=1,116 people interested in sport (top 2 on 4-point scale)

Question

How strongly does emotional advertising or communication influence your interest in a brand?; How strongly does emotional advertising influence your purchase decision?; How strongly does emotional advertising influence your willingness to pay (i.e. to pay more for a product)?

More Statistics

Level of additional willingness to pay when a brand creates emotional appeal view
Effect of emotional brand communication on interest in a brand view
Users' willingness to recommend among users of a brand that appeals emotionally view
Intensity of emotions experienced when watching or attending sports view
Impact of the sports context on brand likability view

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Importance of emotional advertising for brand interest, purchase triggers, and willingness to pay

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

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