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Improving brand image through event sponsorship and increasing search queries through targeted sponsorship engagement
The survey quantifies how soccer event sponsorship shifts brand perception and drives active search behavior — from image boost to audience intent.
The survey quantifies how soccer event sponsorship shifts brand perception and drives active search behavior — from image boost to audience intent.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
05/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=1.002 people interested in soccer (top 2 on 4-point scale)
Question
Question
In your opinion, to what extent does sponsoring a soccer event improve a brand's image?; Have you ever actively sought out or informed yourself about a brand because of its involvement in sports sponsorship?