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Improving brand image through event sponsorship and increasing search queries through targeted sponsorship engagement



Source

Source


ONE8Y

Survey date

Survey date


05/15/2024

Survey country

Survey country


Germany

Sample

Sample


n=1.002 people interested in soccer (top 2 on 4-point scale)

Question

Question


In your opinion, to what extent does sponsoring a soccer event improve a brand's image?; Have you ever actively sought out or informed yourself about a brand because of its involvement in sports sponsorship?

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