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Influence of sponsorship activities in handball on brand preference over time
The time series tracks how handball sponsorship's influence on brand preference has shifted across three survey waves between January and February 2025.
The time series tracks how handball sponsorship's influence on brand preference has shifted across three survey waves between January and February 2025.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/15/2025 - 02/03/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,525 people interested in handball (top 2 on 4-point scale), of which n=474 on 1/15/2025, n=551 on 1/30/2025 and n=500 on n=02/03/2025
Question
Question
How likely is it that you would prefer to buy products from companies/brands due to their sponsorship/commitment to handball compared to products from other manufacturers (at the same price and with the same performance)? (valid cases)