Influence of sponsorship activities in handball on brand preference over time

Source

ONE8Y

Survey period

01/15/2025 - 02/03/2025

Survey country

Germany

Sample

n=1,525 people interested in handball (top 2 on 4-point scale), of which n=474 on 1/15/2025, n=551 on 1/30/2025 and n=500 on n=02/03/2025

Question

How likely is it that you would prefer to buy products from companies/brands due to their sponsorship/commitment to handball compared to products from other manufacturers (at the same price and with the same performance)? (valid cases)

More Statistics

German brands with the strongest perception in sports sponsorship 2024 in the target group benchmark view
Improving brand image through event sponsorship and increasing search queries through targeted sponsorship engagement view
Influence of sponsorship at the 2024 European Handball Championship on consumer preferences view
Perception of brands/companies in connection with Jürgen Klopp view
Purchase probability of a product or service from a brand that appears as an event sponsor among selected generations view

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Influence of sponsorship activities in handball on brand preference over time

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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