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    Perception of sponsoring at touchpoints in a league comparison

    PREMIUM

    Source

    Source

    ONE8Y

    Survey period

    Survey period

    05/15/2026 - 05/17/2026

    Survey country

    Survey country

    Germany

    Sample

    Sample

    n=1,512 people interested in soccer (top 2 on 4-point scale), with n=344 Bundesliga fans, n=64 2. Bundesliga fans and n=1,058 fans of both leagues

    Question

    Question

    At which touchpoints do you notice the sponsors of your favorite soccer team the most?

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