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Preferred purchase of premium brands in sportswear
The survey contrasts premium sportswear brand preference across sports-interested consumers, younger buyers aged 16–24 and Best Agers 50+.
FREE
Source
Source
ONE8Y
Survey period
Survey period
03/24/2023 - 03/25/2023
Survey country
Survey country
Germany
Sample
Sample
n=1,010 interested in sports (top 2 on 4-point scale), compared to n=106 young (16-24 years), n=358 best ager (50+ years)
Question
Question
Do you prefer to buy premium brands when buying sportswear? ( aided answers)