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Reasons for preferring to buy premium brands of sportswear
The survey breaks down why sports-interested consumers choose premium sportswear — from better quality and design to brand image and innovation.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
03/24/2023 - 03/25/2023
Survey country
Survey country
Germany
Sample
Sample
n=725 interested in sports (top 2 on 4-point scale) who prefer to buy premium brands in sportswear
Question
Question
What are your reasons for preferring premium brands when buying sportswear? (Multiple answers possible; aided answers)