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Preferred purchase of products from sponsors/partners over products from other manufacturers
The survey breaks down sponsor product preference by gender and age — from Gen Z showing clear affinity to Best Agers being most resistant.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
08/05/2022
Survey country
Survey country
Germany
Sample
Sample
n=864 interested in sports, compared to n=433 male, n=430 female, n=97 young (16-24 years), n=297 best ager (50+ years)
Question
Question
When thinking about products from sponsors/partners, how likely is it that you would prefer these products over products from other manufacturers when making a purchase (given the same price and performance)? (aided answers)