Rejected sponsoring categories in a generational comparison

ONE8Y

05/15/2026 - 05/17/2026

Germany

n=1,512 people interested in soccer (top 2 on 4-point scale), with n=326 14–29 yrs., n=672 30–49 yrs. and n=514 50+ yrs.

In your opinion, in which product categories should there be no corporate sponsorship? (multiple answers possible)