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Selected factors influencing the purchase decision of sports products
The survey differentiates how sports product purchase decisions vary by gender and age — from peer recommendations to brand ambassadors among Gen Z vs. Best Agers.
The survey differentiates how sports product purchase decisions vary by gender and age — from peer recommendations to brand ambassadors among Gen Z vs. Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/05/2022
Survey country
Survey country
Germany
Sample
Sample
n=908 interested in sports, compared to n=456 male, n=448 female, n=110 young (16-24 years), n=306 best ager (50+ years)
Question
Question
What do you pay particular attention to when buying sports products? (aided answers)