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Sponsor fit of FIFA/FIFA World Cup Qatar 2022 sponsors and partners (in GER, ENG, NDL, BEL, AUT, CHE)
The survey compares sponsor fit ratings for nine FIFA World Cup Qatar 2022 partners — adidas, Visa, Coca-Cola, Qatar Airways and more — across six European markets.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/25/2022 - 11/08/2022
Survey country
Survey country
Germany, England, Netherlands, Belgium, Austria, Switzerland
Sample
Sample
Total n=3,738 interested in sports (top 2 on 4-point scale) from Germany (n=1,304), England (n=755), Netherlands (n=376), Belgium (n=429), Austria (n=435), Switzerland (n=439)
Question
Question
In your opinion, how well do the following companies & brands fit with the FIFA/FIFA World Cup Qatar 2022? (Multiple answers possible; aided answers)