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Sports sponsorship as a factor in employer attractiveness
The survey quantifies how visible cycling sponsorship shapes employer attractiveness among sports-interested consumers — from significant uplift to negative effect.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/20/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,862 people interested in sports (top 2 on 4-point scale)
Question
Question
Does visible sports sponsorship involvement (as in cycling) increase a company’s attractiveness as an employer for you?