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Unaided brand awareness of beer brands in a sports context
The survey ranks beer brands by unaided sports recall — Bitburger and Krombacher lead, while Heineken, Beck's and Corona trail domestics.
The survey ranks beer brands by unaided sports recall — Bitburger and Krombacher lead, while Heineken, Beck's and Corona trail domestics.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/28/2025 - 10/29/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,268 people interested in soccer (top 2 on 4-point scale)
Question
Question
Which brands come to mind when you think of beer in connection with sports?