Willingness to pay for sponsor products in a league comparison

ONE8Y

05/15/2026 - 05/17/2026

Germany

n=1,512 people interested in soccer (top 2 on 4-point scale), with n=344 Bundesliga fans, n=64 2. Bundesliga fans and n=1,058 fans of both leagues

To what extent do you agree with the following statement: "I am willing to pay a little more for a product if the brand supports my favorite sport."