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Assessment of the attractiveness of American-sounding event titles for younger target groups



The survey documents how sports-interested respondents assess whether American-sounding event titles hold greater appeal for younger target groups. The question captures a single perception dimension without further demographic subgroups in the published breakdown (survey date: July 2025).

A clear majority of 63% answer "yes" — they believe American-sounding event titles are more attractive to younger audiences. The rejecting share stands at 23%, roughly one-third the size of the affirming group. The remaining 14% indicate no clear position. The gap between the "yes" and "no" responses amounts to 40 percentage points. Undecided respondents at 14% form the smallest of the three groups, sitting well below both the affirming and rejecting shares. The "no" share at 23% and the "don't know" share at 14% together account for 37% of all responses, compared to 63% for the affirming position.

Source

Source


ONE8Y

Survey period

Survey period


07/22/2025 - 07/23/2025

Survey country

Survey country


Germany

Sample

Sample


n=1,920 people interested in sports (top 2 on 4-point scale)

Question

Question


Do you think that American-sounding event titles are more appealing to a younger audience?

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