Effect of language styles in sports event titles in a target group comparison

Source

Source

ONE8Y

Survey period

Survey period

07/22/2025 - 07/23/2025

Survey country

Survey country

Germany

Sample

Sample

n=1,920 people interested in sports (top 2 on 4-point scale), including n=498 Gen Z and n=338 best agers 55+

Question

Question

Which style of language seems more professional and brand-strengthening to you?

More Statistics

Attitude and attractiveness of English event titles in German sport, using the example of ‘The Finals’view
Comparison of the appeal of two event titles using the example of triathlon view
Effect and use of English terms at German sporting events and in event titles view
Assessment of the attractiveness of American-sounding event titles for younger target groups view
Perception of event terms in target group comparison view