Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Perception of event terms in target group comparison
The chart documents how frequently sports-interested respondents perceive terms such as "finals", "challenge", "showdown", or "ultimate" in event names. Three groups are compared: sports-interested adults overall, Gen Z, and Best Agers 55+. The data were collected in Germany in July 2025.
Combined "very often" and "often" responses reach 40% among sports-interested respondents overall. Gen Z records the highest combined share at 47% — 12% "very often" and 35% "often". Best Agers 55+ sit considerably lower, with only 26% in the combined top two categories. "Occasionally" is the single most frequent response among Best Agers at 41%, compared to 35% among the overall group and 33% among Gen Z. At the lower end, 32% of Best Agers select "rarely" or "never", versus 18% among Gen Z. The "never" share among Gen Z stands at 6%.
Source
Source
ONE8Y
Survey period
Survey period
07/22/2025 - 07/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,920 people interested in sports (top 2 on 4-point scale), including n=498 Gen Z and n=338 best agers 55+
Question
Question
"When you think of current sporting events, how often do you see terms such as finals, challenge, showdown or ultimate in event names?"