Perception of event terms in target group comparison

Source

Source

ONE8Y

Survey period

Survey period

07/22/2025 - 07/23/2025

Survey country

Survey country

Germany

Sample

Sample

n=1,920 people interested in sports (top 2 on 4-point scale), including n=498 Gen Z and n=338 best agers 55+

Question

Question

"When you think of current sporting events, how often do you see terms such as finals, challenge, showdown or ultimate in event names?"

More Statistics

Comparison of the appeal of two event titles using the example of triathlon view
Effect of language styles in sports event titles in a target group comparison view
Effect and use of English terms at German sporting events and in event titles view
Assessment of the attractiveness of American-sounding event titles for younger target groups view
Approval of a potential future application of Germany to host the Olympic and Paralympic Games in selected target groups view