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Evaluation of sports sponsorship compared to traditional advertising
The survey compares sponsorship credibility and acceptance across audience segments — total population, sports fans, soccer fans.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
05/15/2026 - 05/17/2026
Survey country
Survey country
Germany
Sample
Sample
n=3,030 total population, with n=2,344 people interested in sports (top 2 on 4-point scale), n=1,512 people interested in soccer (top 2 on 4-point scale) and n=686 soccer fans (top 1 on 4-point scale)
Question
Question
To what extent do you agree with the following statements: