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Increase in willingness to buy a brand and its products when sponsoring the favorite club of soccer vs. women's soccer fans
Source
Source
ONE8Y
Survey period
Survey period
05/02/2022 - 05/04/2022
Survey country
Survey country
Germany
Sample
Sample
n=569 soccer fans, compared to n=189 women's soccer fans (top 1 on 4-point scale)
Question
Question
Does the willingness to buy a brands products increase if your club is sponsored by this brand? (aided answers)