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Increase in willingness to buy a brand and its products when sponsoring the favorite club of soccer vs. women's soccer fans
The survey compares how club sponsorship lifts purchase intent differently among soccer fans vs. women's soccer fans.
FREE
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
05/02/2022 - 05/04/2022
Survey country
Survey country
Germany
Sample
Sample
n=569 soccer fans, compared to n=189 women's soccer fans (top 1 on 4-point scale)
Question
Question
Does the willingness to buy a brands products increase if your club is sponsored by this brand? (aided answers)