Influence of a hotel brand’s sports sponsorship on the booking decision among people sport target groups

Source

ONE8Y

Survey period

02/23/2026 - 02/24/2026

Survey country

Germany

Sample

n=1,200 people interested in sport (top 2 on 4-point scale), with n=826 people interested in soccer (top 2 on 4-point scale), n=602 people interested in basketball (top 2 on 4-point scale) and n=542 people interested in handball (top 2 on 4-point scale)

Question

How strongly does a hotel brand’s sports engagement/sponsorship influence your booking decision?

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Influence of a hotel brand’s sports sponsorship on the booking decision among people sport target groups

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

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