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Influence of a sponsorship of professional cycling teams on the perception of a brand
The survey quantifies how strongly professional cycling team sponsorship shifts brand perception — from very strong to no effect at all.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=455 people interested in cycling (top 2 on 4-point scale)
Question
Question
How strong is the influence of a sponsorship of a professional cycling team on your perception of a brand?