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Influence of sponsoring professional cycling teams on brand perception over time
The time series tracks how professional cycling team sponsorship has shifted brand perception strength between July 2024 and July 2026.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/15/2024 - 07/20/2026
Survey country
Survey country
Germany
Sample
Sample
n=932 people interested in cycling (top 2 on 4-point scale), on 07/15/2024 (n=455) and on 07/20/2026 (n=477)
Question
Question
How strong is the influence of a sponsorship of a professional cycling team on your perception of a brand?