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Acceptance of sports sponsorship by age group
The survey breaks down how soccer fans' acceptance of club sponsorship diverges across age groups — from 14–29-year-olds to the 50+ generation.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
05/15/2026 - 05/17/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,512 people interested in soccer (top 2 on 4-point scale), with n=326 14–29 yrs., n=672 30–49 yrs. and n=514 50+ yrs.
Question
Question
To what extent do you agree with the following statement: "I generally think it's good when companies financially support sports clubs."