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Preference for online shopping vs. stationary retail over time
The time series tracks how consumer channel preference shifts between online and stationary retail across five buying-behavior segments from 2025 to 2026.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/24/2025 - 02/02/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,156 people interested in sports (top 2 on 4-point scale) who use mobile shopping apps
Question
Question
Do you prefer to buy products online or in stationary retail (locally)?