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Purchase and loyalty KPIs in an age group comparison
The survey differentiates purchase and loyalty KPIs across age groups — from social following to premium willingness among 14–29s vs. 50+ soccer fans.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
05/15/2026 - 05/17/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,512 people interested in soccer (top 2 on 4-point scale), with n=326 14–29 yrs., n=672 30–49 yrs. and n=514 50+ yrs.
Question
Question
To what extent do you agree with the following statements: ‘I follow the sponsor brands of my favorite soccer team on social media because they support my team.’/ ‘I am willing to pay a little more for a product if the brand supports my favorite sport.’/ 'I actively recommend brands whose advertising has convinced me to my friends and family.'/ Could you imagine preferring a sponsor’s product or service in the future—if the sponsorship and the offering are a good fit?