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Relevant criteria for sponsorship fit in an age group comparison
The survey contrasts what makes a good sponsor fit across age groups — from loyalty and regional roots to sustainability, among 14–29 vs. 50+ fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/15/2026 - 05/17/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,512 people interested in soccer (top 2 on 4-point scale), with n=326 14–29 yrs., n=672 30–49 yrs. and n=514 50+ yrs.
Question
Question
What do you think makes for a good fit between a sponsor and your favorite soccer team? (multiple answers possible; aided answers)