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Impact of professional soccer sponsorship on purchase and pricing behavior
The survey quantifies how soccer sponsorship shapes trust, purchase intent, premium pricing, and brand advocacy — among fans vs. general soccer-interested audiences.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
05/15/2026 - 05/17/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,512 people interested in soccer (top 2 on 4-point scale), with n=686 soccer fans (top 1 on 4-point scale)
Question
Question
To what extent do you agree with the following statements: : 'I trust a company more if it actively supports my favorite football club.' , 'If a brand sponsors a club or event that I feel close to, I prefer to buy their products.' , 'I'm willing to pay a little more for a product from my favorite football club's sponsor.' , , 'I actively recommend sponsor brands of my favorite football club to my friends and family.'